Today at Apple is a program that allows customers to join sessions held in Apple Stores around the world. The sessions were hosted by experts in different fields, with a focus on helping customers getting the most out of their Apple experience.
In 2018, I led the work on redesigning the online experience of the program.
Role UX Lead
Experience Principles
The ultimate goal for our redesign is to increase customer participation. To achieve that, we started out by defining the guiding principles that provided us with a framework to work with.
Inspiration Use compelling content to inspire users to learn more about Today at Apple and sign up for sessions.
Clarity Clearly communicate (via content and design) what Today at Apple is, its advantages, and what users can accomplish.
Actionable Increase sign-ups by allowing users to easily find programs of interest and sign up for sessions quickly and without hassle.
Analytics
Current performance supported by numbers also helped inform us on areas we should invest when redesigning the experience.
Workshops
Once we have the goals and strategy in place. I started to sketch out the experience and used it as a vehicle to convey ideas during my workshop with the internal team, as well as our business partners.
Wireframes Once we’ve aligned on the overall experience from the workshop, we moved into wireframe explorations to further finalize the details of content hierarchy, feature development, and interaction patterns.
